Facebook really, really wants iOS 14.5 users to enable app tracking


If you’ve recently downloaded Apple’s iOS 14.5 update, you’ve probably already seen the prompts asking you to opt in or out of app tracking. In particular, you need to provide consent for whether information collected about you from one app or website can be shared with another.

The update is called app tracking transparency, and Facebook isn’t too happy about it. In response to Apple’s update, the social media giant is now showing a prompt of its own – or what it calls an ‘educational screen’ in a blog post – before iOS 14.5 users make their decision about app tracking.

Facebook shared an image of the prompt, and the notice reads that the benefits of sharing your activity from other apps and websites allows Facebook to: “Show you ads that are more personalized, help keep Facebook free of charge [and] support businesses that rely on ads to reach their customers.”

(Image credit: Facebook)

The image also shows an almost identical prompt will appear on Instagram, which is owned by Facebook.



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Facebook really, really wants iOS 14.5 users to enable app tracking

by govindparmar time to read: 2 min
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