Google might be about to kill off website cookies for good

Warning messages that a site uses cookies could soon be a thing of the past as new test results show that Google’s technology to replace cookie-based ad targeting can be just as effective.

Cookies have long since been used as a way to collect third-party data indirectly from users based on the websites they visit online. This data is then bought and sold to marketers and advertisers through online data exchanges.



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Google might be about to kill off website cookies for good

by govindparmar time to read: 1 min
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