Social media influencers watch out – Regulatory rules on their way

Social media influencers will have to make adequate disclosures regarding promotional content to ensure transparency regarding their paid partnerships with brands. Influencers will be required to label and identify paid content as advertisement and won’t be allowed to run them simply as content.

This new regulation is part of the draft guidelines issued by the Advertising Standards Council of India (ASCI), the self-regulatory industry body.





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Social media influencers watch out – Regulatory rules on their way

by govindparmar time to read: 2 min
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